Wilmington University is the second fastest growing private non-profit institution in higher education (2014), that kind of growth isn't new for the organization though. Over the past seven years the university has doubled its enrollment from 10,000 in 2008 to over 20,000 students in 2015.
Avg. Website Visits / Month
WilmU Locations Discovery Redesign
The university needed a rethink of the campus and locations discovery experience for prospective and current students. The initiative was driven by feedback from current students, a marketing campaign promoting satelite locations in New Jersey and southern Delaware, and providing an entry point to the website that was responsive and welcoming.View Project
- Mobile-first Responsive Page
- Quick access to campus-specific contact information
- Communicate diverse location offerings across region
- Easily Navigate Campus Landing Pages
- Use Google Maps in lieu of home grown directions solution
This page uses one of several responsive templates I developed as part of a larger responsive overhaul—leveraging Bootstrap's grid system and customized user interface elements. Using the AngularJS framework in conjunction with JSON data. a one page application that filters campuses by state, reduces HTML markup with the use of the ng-repeat templating model, and loads content on demand.
By the time 2013 rolled around it was clear the dedicated mobile website wasn’t cutting it for visitors, they were bypassing it to reach the full website— a consistent experience for all devices was needed. The project spanned the course of just under a year, which included planning, collaboration with the marketing team and stakeholders, conducting user tests, quality assurance, production and go-live.View Project
- Project Lead
- Design Lead
- Production Lead
Templates design and developed for this project used Boostrap's grid system, customized buttons, interactive elements (sliders, popups, etc.), and other user interface elements. Custom media queries were developed based on user device demographics from Google Analytics, and CSS3 transitions were used to progressively enhance UI elements.
Online Learning Redesign
Promoting Wilmington University's Online offerings is an institutional priority. The 100% Online format has experienced tremendous growth and is one of the contributing factors for overall gains in enrollment.
Simply put, the previous web presence for Online Learning was not optimized for converting visitors into leads.
The redesign resulting in cutting the bounce-rate for mobile users by 70% and increased time on page. This aligned with the department's goals of informing prospects of online offerings and capabilities as well as providing a pleasurable digital experience to mobile users.view Project
- Project Lead
- Design Lead
Google Analytics, UserTesting.com, stakeholder interviews, and user interviews informed many of hte design decisions that went into this project.
The team used Google's model for rapidly brainstorming, prototyping and testing digital experiences also know as a "Design Sprint". We were able to build upon years of internal and external research to create user personas, Online-specific customer journey maps, and a heuristic framework for user tasks. Design thinking is really what drives this process. It turned out to be extremely enlightening both for the design and development team and the stakeholders alike.
This project resulted in dramatically reducing costs and building skill within the magazine staff's department.View Project